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The expo was not an inexpensive undertaking. She had to rent a ballroom, hire a singer and provide two meals for attendees. And she had to pay for those amenities upfront, before receiving funds from attendees.

Hollander decided to seek out corporate sponsors to foot the bill. The effort was wildly successful. During a recent teleclass, Hollander -- a business consultant, speaker and author -- offered her advice on securing corporate sponsorships. When I got my first sponsors, I had no track record.

But I sold sponsors on the concept, and I surrounded myself with people with more experience than I had.

How to Attract Corporate Sponsors

Your platform is your message and your fan base -- people who know you or who align themselves with people you know. Your demographic is the market you're after, and you want to have statistics about that market at your fingertips. For example, if your market is women, be aware that they make or influence 85 percent of purchasing decisions, and that they are starting businesses at twice the rate of men.

Find out the spending power and purchasing habits of your target market.

Research the median income and educational level. Consider the publications your demographic reads. Then ask for media kits from those publications. According to Hollander, media kits will reveal amazing things about your demographic--all provided for free.

Have a great sponsor proposal.

Don't forget cause-related marketing, either. If you change lives in a positive way, that's cause-related marketing.


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You need to connect personally with your champion in the company. In addition, be aware that there's a certain format for how the proposal has to look, said Hollander. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.

The table below describes in more detail the data being collected.

So you want to get sponsored? 6 key factors for young athletes

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See Latest Articles. There are no Podcasts in your queue. See Latest Podcasts. You're not following any authors. As you become better known, you will start to get free gear as a norm and move into the photo incentive zone.


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  • When established at this level, you can expect to receive small payments for photos in magazines depending on the agreement with the endorser. Travel stipends come next and are related to as support while on a filming mission or travel money during competition season.

    The final stage is when an athlete is fully endorsed with gear and is receiving a monthly or yearly salary from a company, which typically requires you to attend specific events and or competitions around the country if not the world. It is important to achieve success but not show it off.

    People will hear about what you are doing simply through word of mouth or through interest in your character. It comes down to living without limitations while still knowing and respecting your abilities. Free yourself from mental constriction and you can push you body further than you could ever imagine. To learn more about Shon, check out his Athlete Profile , and read his recent review of the 3 top helmet cams on the market. Wherever you go.

    About Advertise with us. Trending Countries. South Africa. Costa Rica. Trending Cities. Mexico City. Buenos Aires. Dallas-Fort Worth. Travel So you want to get sponsored? Photo by Erik Boomer.